#RebelFriday We're stoked to introduce you to the men behind @wanderingbearco, Matt & Ben! Wandering Bear Coffee prioritizes sustainability and putting extra TLC into their brewing process to make strong & smooth, organic coffee. Get to know Co-founder & CEO, Matthew Bachmann, and @wanderingbearco below!
GM: What norm is your business breaking?
MB: I suppose we’re breaking the norm that great coffee needs to be complicated. We don’t use big words. We just use more (good, organic) coffee to make a really strong cup, every time. We keep it simple and people are responding to that.
GM: What's your WHY?
MB: Coffee is such an integral part of the daily routine. It’s personal. It’s something to look forward to. It can be a signal - that the day has begun, that it’s time to put some work in, that you’ve reached a break in the day, etc. It can be solitary or social, bitter or sweet. Coffee has range. So for us, it’s so motivating, exciting, and gratifying to play such an important role in the daily lives of our customers.
GM: What's your favorite rule to break on the reg?
MB: “Don’t give your 2-year-old candy.” -- Sure, I don’t want him to have an unhealthy relationship with food or sugar addiction, but he just gets so happy when I give him candy and he becomes so agreeable….it makes for a very pleasant 5-7 minutes.
GM: What's a rule you've broken that you've never told anyone about?
MB: I started driving my babysitter’s car around the neighborhood at age 11.
GM: What's your advice for future rule-breakers?
MB: I’d probably suggest you avoid broadcasting or bragging about your rule-breaking in interviews or social media Q&As :)